We Are
H.Y. Group

Since 1986

About Us

Established in 1985

The H.Y. Group is one of Israel's leading groups in the import and marketing of electrical appliances, electronics, LED lighting and communication products to the B2C and B2B sectors. The Group operates through several companies, such as H.Y. Electronics and Components Ltd., H.Y. Service and Logistics Ltd., H.Y. Components Ltd., Electrodan Trade Ltd., Sinodan Ltd., Best Mobile Ltd., H.Y. Smart Solutions Ltd., and Shalter Appliances Outlet Ltd. Among the many brands that H.Y. Group markets in the fields of electronics and electricity are LG, WD, ARISTON, Bellers, Hisense, Gorenje, ASKO, SanDisk, Seagate, and more. The company has more than 400 employees, and its offices are in Kfar Saba, with its logistics center in Airport City.

Line of Business

Import and marketing of electronic products and household appliances; import and marketing of communication devices and accessories; import and marketing of computer products, electronic components, and storage solutions for the industrial and high- tech markets.

Our Brands


Yossi Sarudi
Owner & Chairman
Itzik Chen
Deputy Chairman, CEO Logistics & Service, Board Member
Yariv Ben Nissan
CFO, Board Member
Moshe Daniel
CEO Sinodan & Shalter
Itai Hochberg
CEO H.Y. Real Estate, Board Member
Ohad Wiezel
CEO H.Y. Components
Guy De Picciotto
CEO H.Y. Electronics and Components
Dafna Zamir
Legal Advisor, Board Member
Frida Israeli
Internal Auditor & Purchasing Manager, Board Member
Meni Dahan
Director of CX and Digital, Board Member
Grisha Shuchman
CEO Lighting Division
Dori Haleli
CEO H.Y. Energy Distribution
Ron Lavi
Business Development